Scotiabank Digital Factory - Design Lead (Web Products and ABM)
March 2018 - Present
The role of the Design Lead at the DF is both strategic and tactical. I lead a team of UX Designers who are responsible for a wide range of web experiences. I am also still a practitioner whose primary focus is redesigning the web platform for the bank.
Scotiabank Digital Factory - Product Designer
April 2017 - March 2018
As the lead Designer on the project, I was tasked with redesigning the Automated Bank Machine (ABM) experience. This was accomplished through analyzing current designs, developing a wide variety of wireframes and prototypes, to working closely with the accessibility team to ensure the experience was usable by all.
Scribblelive - Senior UX/UI Designer
June 2016 - April 2017
As the lead designer, my objective is to take the current content marketing platform and create an experience that is seamless, scalable and data driven.
Mozilla - Senior UX Visual Designer
February 2014 - June 2016
In charge of driving the UX for the music application along with various other aspects, my responsibilities included: laying out user flows, wireframing, art direction, redline specifications and resolving UX bugs with the engineering teams.
Jamdeo - Senior Visual Designer
August 2013 - February 2014
Spring Mobile App
Tasked with the challenge of creating a compelling second screen experience, I worked closely with product owners to strengthen the idea through research and conceptualization. It then led to a collaborative effort to established user flows, wireframes and visuals to bring the product to life.
Hisense VIDAA TV Music Experience
As the visual lead on the project, I collaborated with the product owners to create a music experience that was optimized for the television. Responsibilities included: helping the interaction team create user flows, developing a visual language through pixel perfect comps and creating robust specifications for the engineering team.
Blackberry - Visual Designer
September 2007 - August 2013
In order to effectively support the various releases of the BlackBerry operating system, I created visual concepts, specifications and worked with engineers to address visual design bugs. I also collaborated with the research/interaction teams on exciting conceptual ideas and supported marketing teams with collateral material.
BlackBerry 10, Playbook 2.0, BlackBerry OS (4-7)